Thank God Its Friday
SZA released "Hit Different" featuring Ty Dolla Sign and it's a instant bop ! I don't even know where to start. I guess lets go with the audio first. Warm vocals and melodies through out, followed by effortless runs and ab libs. Wordplay and cadences used on the verses are out of this world. She also was able to get the Neptunes to produce the record which is always going to be a slam dunk. It also has everything needed to get inside of the club.
Now lets get into the video.
As a production company we can tell you first hand that a lot of effort went into this production. I see at least 7 looks and FivE different scenes (yes I typed it like that on purpose). From the choreography, to the beauty, to the feminine energy oozing from the screen, this video is something you watch over and over again. Then it transitions into anther beautiful melodic tune as the stunning SZA hops on top of a beam in what looks like a warehouse. My take away is that she can look beautiful anywhere in anything. No matter if she's covered in blood, in Girbadus or in a junk yard, she's beautiful.
Great job to director Solana, EP's Top Dawg & Angel Rosa and everyone else involved. This is timeless work in. Check it out below